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Significant Occasion for Raising Public Interest in Tourism

Public interest in tourism is growing day by day in the DPRK.

The Pyongyang municipal tourist souvenir exhibition-2025 held in the capital city of Pyongyang from April 18 to 27 is an illustrative example.

An official of the organizing committee of the exhibition said:

“True to the Workers’ Party of Korea’s policy on actively developing tourism conducive to the promotion of the people’s wellbeing, we have organized the exhibition aiming at encouraging the industrial establishments in Pyongyang to share the successes achieved in the production of tourist souvenirs and develop and produce more goods with world competitive edge.”

According to him, the exhibition has been held every year, and the number of units participating in it and varieties of goods presented to it are on the steady increase.

On display at the exhibition were more than 25 000 goods of over 700 kinds including industrial art and folk craft works, Koryo medicines, daily necessities and clothes developed and produced by more than 180 units to suit the tastes of tourists and characteristics of tourist activities.

Many goods presented to the exhibition were highly appreciated by the visitors.

The Jolgyong Tourist Souvenir Manufactory put on display various kinds of avian egg craftworks and grassworks, nutritious foods and cosmetics.

Especially, the goods made of ostrich eggs and meat produced at the manufactory were in great demand. The visitors said in unison that those goods are not only artistically refined but also have significant effect in the treatment of diseases such as neuralgia and digestive disorder.

According to an official of the manufactory, ostrich egg and meat goods are recognized as natural biological products in the world as they are good for health promotion.

The manufactory aims at producing goods suited to the aesthetic tastes of the Korean people and contributing to their health promotion in keeping with the world trend, so as to serve the people at home plus foreign tourists visiting the DPRK.

The Okryu Souvenir Company has a long history of specializing in the production of souvenirs for tourists.

It presented ceramics and other products to the current exhibition, winning public favour among the visitors.

An official of the company said that in the past foreign tourists who visited the DPRK bought many ceramics produced by the company as a souvenir, and that it is the unanimous desire of the officials and employees of the company to turn out many tourist souvenirs replete with the soul of Korea, thus making the tourists have deep impression on the country.

Every article displayed at the exhibition was associated with the burning will of the producers to make it reflect the aspiration of the Korean people and the ever-changing appearance of their country.

During the exhibition there were an introduction of tourist schedules on various themes, acceptance of tourist applications and tourist information service.

An official from the Moranbong Tourist Agency said that during the exhibition many people made reservations for tour of different themes organized by the agency, that the demand for tourism arranged by the agency increased through the exhibition, and that the exhibition served as a significant occasion for boosting public interest in tourism.

Article by Kim Ryon Hwa

Photos by Ri Kwang Min

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Minzu Joson is the organ of the Presidium of the Supreme People’s Assembly and the Cabinet of the DPRK.

Copyrights 2026 © Minzu Joson Offices of the DPRK